Pinterest: “An overnight success four years in the making” The early story of Pinterest reads like the story of many other start-ups. A great idea followed by many struggles to make it come true. Their initial idea did not work out (though one of their recent features is pretty close to the original idea). But […]
Groupon was once the fastest growing company ever. But they could not continue on their initial stellar growth.
And yet they are still one of the most popular apps and ecommerce platforms with over 200m downloads and 50m active users despite their share of mistakes.
Under a new leadership they are now embarking on a strategic transformation program that shows us what this famed company believes are the biggest opportunities in demand-aggregating platform business models right now. And that is your opportunity to learn from one of the sill best …
In a legendary 2002 interview with Wired.com, Reed Hastings, Co-founder and CEO of Netflix, laid out the vision for Netflix that still holds true.
“”What motivates you these days?” I ask. He lifts his mouth from his cup; a trace of foam clings to his upper lip. “The dream 20 years from now,” he [Reed Hastings] says, “is to have a global entertainment distribution company that provides a unique channel for film producers and studios.” He nods toward the mermaid logo above my head. “Starbucks is a great example. Howard Schultz talks about building the brand one cup at a time. I’d love to be Howard Schultz. As Starbucks is for coffee, Netflix is for movies.” Wired, 2002
This is a milestone that Netflix reaches as early as 2013 when they have the scales to start creating Netflix Originals. And it is only one of many milestones along the way..
Learn about the near-death experiences and the key battles on the journey to achieving their visions…
Netflix is our in-depth, real-world example to get deep insights into one of the most powerful business models of our time: the subscription business model with its crucial metrics, accounting, microeconomic and strategy knowledge
I have covered Netflix in great detail as one of the champions of the subscription business model. Our journey has covered the most important elements of the Subscription Business Model which are:
Crucial accounting metrics: Contribution Margin, Free Cash Flows
Crucial microeconomic metrics: Customer Lifetime Value/Customer Acquisition Costs, Economies of Scale, Diseconomies of Scale
Business Management: the Flywheel & the importance of the investment cycle
Customer Value Proposition: 12 Ways to make the Subscription Business Model work
Strategy: business model canvas (this article)
Join me to get a comprehensive overview of Netflix’s business model using the popular strategy tool of the business model canvas