Innovation Tactics

February 1, 2020

Twitter Business Model Canvas

Twitter was one of the early platforms that came to scale and had a large impact on how social media has shaped up. It is reaching many areas of life. Their role in the political arena has been the most important element among all.

It has played a role in organising political positions and groups and – likely – amplified some political movements. It was purported to play a big role in political movements in the Middle East in the early 2010s. But it came full circle back to its originating country and may have given one particularly active user on the platform the last few votes to become president of the most powerful country. His predecessor was and is still very active on Twitter as well (and has the most followers of all users).

December 7, 2019

Snapchat Business Model Canvas

Deep rooted needs …
The way Snapchat grew is opposite to the way other social media platforms attracted users. They decided that a defining feature of their app is to let the content disappear after 24 hours.

A surprising move when you consider that one of the key value propositions of Facebook, Instagram and other platforms is to keep your photos and organise them as albums.

And they hit home with this in a number of ways.

First and foremost, it resembles real-life and communication: moments are temporary and they go by. All they leave behind may be a trace in our memories that will fade later or – in most cases – sooner.

And this attracted not those vulgar moments that many predicted it would. MySpace, who had more daily traffic than Google in their early days went under due to the negative effects of frivolous content, harassment and other forms of negative interactions. A similar fate was predicted for Snapchat.

But it never happened!

The disappearing feature, in fact, emphasised spontaneity and “living in the moment”. It further negated the need to “keeping up with the Joneses” ….

October 19, 2019

Pinterest Business Model Canvas

Pinterest: “An overnight success four years in the making” The early story of Pinterest reads like the story of many other start-ups. A great idea followed by many struggles to make it come true. Their initial idea did not work out (though one of their recent features is pretty close to the original idea). But […]

September 21, 2019

Groupon Business Model Canvas

Groupon was once the fastest growing company ever. But they could not continue on their initial stellar growth.

And yet they are still one of the most popular apps and ecommerce platforms with over 200m downloads and 50m active users despite their share of mistakes.

Under a new leadership they are now embarking on a strategic transformation program that shows us what this famed company believes are the biggest opportunities in demand-aggregating platform business models right now. And that is your opportunity to learn from one of the sill best …

July 21, 2019

Netflix: the Vision and the Strategy

In a legendary 2002 interview with Wired.com, Reed Hastings, Co-founder and CEO of Netflix, laid out the vision for Netflix that still holds true.

“”What motivates you these days?” I ask. He lifts his mouth from his cup; a trace of foam clings to his upper lip. “The dream 20 years from now,” he [Reed Hastings] says, “is to have a global entertainment distribution company that provides a unique channel for film producers and studios.” He nods toward the mermaid logo above my head. “Starbucks is a great example. Howard Schultz talks about building the brand one cup at a time. I’d love to be Howard Schultz. As Starbucks is for coffee, Netflix is for movies.” Wired, 2002

This is a milestone that Netflix reaches as early as 2013 when they have the scales to start creating Netflix Originals. And it is only one of many milestones along the way..

Learn about the near-death experiences and the key battles on the journey to achieving their visions…