I have covered Netflix in great detail as one of the champions of the subscription business model. Our journey has covered the most important elements of the Subscription Business Model which are:
Crucial accounting metrics: Contribution Margin, Free Cash Flows
Crucial microeconomic metrics: Customer Lifetime Value/Customer Acquisition Costs, Economies of Scale, Diseconomies of Scale
Business Management: the Flywheel & the importance of the investment cycle
Customer Value Proposition: 12 Ways to make the Subscription Business Model work
Strategy: business model canvas (this article)
Join me to get a comprehensive overview of Netflix’s business model using the popular strategy tool of the business model canvas