Coca Cola and Gillette’s first-mover advantage lasted for a century but Apple, Google failed as first-movers (e.g. Google Glass) but won as early-followers (Google e.g. was not the first search engine, Facebook not the first social platform). First-movers can win handsomely and so can second-movers but the playbook is different. Understand where the opportunities lie and how to apply them on your ideas […]
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