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September 9, 2016

The first-mover advantage and it’s deceitful promises

The first-mover advantage and it’s deceitful promises

Coca Cola and Gillette’s first-mover advantage lasted for a century but Apple, Google failed as first-movers (e.g. Google Glass) but won as early-followers (Google e.g. was not the first search engine, Facebook not the first social platform). First-movers can win handsomely and so can second-movers but the playbook is different. Understand where the opportunities lie and how to apply them on your ideas […]

Article by Dr Murat Uenlue / Innovation tactics / Early-mover, First-mover advantage, Late-entrant, Second-mover advantage Leave a Comment

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I write for eager learners about innovation from a business management perspective. My aim is to offer in-depth, real-world knowledge that will help you to develop innovation ideas that you can be proud of. Our readers are Founders, CEOs, MBA Students/Alumni, Consultants, Senior Executives, Business School Professors and many others with great innovation ideas!

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Murat Uenlue, PhD, Program Management Professional (PgMP), Project Management Professional (PMP). Currently program managing the most significant strategic innovation project for our company >$1 billion total value.

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