Airbnb and Uber are the two most prominent examples of how to apply the platform business model to the sharing economy. But there are countless other sharing economy platform businesses as you have seen last time in the explanation of types and examples.
The sharing economy is one of the most significant socio-economic trends of the last decade. For innovators, it is still early days with countless ideas and opportunities to be discovered.
But how do we innovate within a large trend? One of the most important aspects is to understand which business models are suitable to bring the strength of the trend to light.
And that’s exactly what we are going to look at today: I am explaining the sharing platform business model using the value chain strategy tool!