Booking.com, Expedia, TripAdvisor have entered the old-established travel industry with massive success. Learn about the three most important business models that they have applied to overtake the Hiltons and Marriotts in market cap and develop your own innovation ideas you can be proud of
Platform business model: the most revolutionary innovation idea right now
The platform business model must be considered the most important and revolutionary business model of the last decade or two. Google, Facebook, Alibaba, Uber, Airbnb, Paypal and many other of the most successful startups are built on this business model.
The great misconception is that this is only an opportunity for high-flying IT companies. In reality anyone can come up with these ideas. Why should not an incumbent from the hospitality industry come up with the idea of TripAdvisor or Airbnb? Gain the knowledge you need to understand how this business model works and develop your own ideas.
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Demand aggregator platforms like Yelp, Tripadvisor, Groupon, Foursquare have grown at breakneck pace. Even ten years ago hardly anyone would have anticipated their multi-billion dollar valuations. They are strategically positioned on the demand side, unlike Uber and Airbnb who are positioned on the supply side.
Learn how their business model works in-depth using the Business Model Canvas from one of their most successful ones: Yelp.
Airbnb is a fascinating company. It is valued at $31b as of mid-2017 (pre-IPO). It has managed to exceed the market capitalisation of Hilton and Hyatt combined in less than 10 years since its start-up. They are serving over 3 million listings in more than 65,000 cities in over 190 countries and 200,000,000 guests to date. Today, we are going to have an in-depth look at Airbnb’s business model using the Business Model Canvas tool.
The Platform Business Model is fuelling the most envied start-ups and most valuable publicly listed companies. Google, Facebook, Uber, Airbnb, Alibaba make most of their revenues from this business model. Today, I am showing it fits in the extremely popular innovation tool, the Business Model Canvas.
Learn about the 12 elements of the platform business model that fuels the most envied companies of the last decade: Airbnb, Google, Facebook, YouTube, eBay, Uber, Alibaba, Yelp … and develop innovation ideas you can be proud of