If you want to know what strategy is you need to know Harvard Business School professor Michael Porter. He is the foremost strategy scholar. His work is by far the most cited among all strategy experts. He has almost five times as many citations as the second-ranked. Simply put, if you want to understand strategy you need to learn prof Porter’s framework.
But here is the question: why does everybody keep using the same old examples? Can Porter’s framework explain the strategy of the exciting start-ups of our time? The answer is a resounding yes. In fact, it is the best tool to explain their success!
Come in for an insightful journey!