The Kindle is generally described as an Amazon gadget that mainly generates revenues through its own sales and the sales of ebooks. But what if I told you that there are at least 10 business models enabled by the Kindle system. How many would you be able to list?
The Kindle is a much bigger endeavour than just a product. It is not only disrupting brick-and-mortar bookstores but also the publishing industry. And there is yet more. Amazon Kindle, Fire TV, Tablet, Echo and Alexa are gateways to something much more complex behind the screen. And they have a number of characteristics in common: