The concept of economies of scale can be one of the most valuable ingredients to bringing down your cost structure as you scale up your innovation idea.

Economies of scale are an accepted concept that makes common sense – so, why bother writing anything about it?

Because the journey of scaling up (and benefiting from economies of scale) will, in reality, be very different from what you learn in the economics textbook. Today, I am going to use Netflix as an in-depth, real-life example to demonstrate the challenges on their innovation journey as they have grown over the years.

You will also learn how Netflix transformed from a DVD-mailing company to an envied tech powerhouse.

Check out their exciting journey …