Microsoft, Qualcomm and many other blue chips generate massive revenues by licensing out their IP (such as patents). In other cases they use their IP to achieve vast strategic objectives. Microsoft has used it (in part) to expanding their installed base onto the Android platform – a major strategic achievement. Learn how you can use the licensing business model to get higher returns on your R&D investment and achieve valuable strategic goals.
Pay-per-use was the default revenue model in a few industries. But it is spreading to software industries and durable goods, such as cars. The economic benefits pay-per-use offers to consumers will make it a successful business model in most industries. Innovators who understand how to apply pay-per-use business models to their industry can be ahead of their competition […]