Sharing, gift cultures and reciprocity are as old as human civilisations and possibly as old as human species – even without a smartphone! But since we have the latter, things have started changing dramatically. We have not become much more generous all of a sudden. But the number of opportunities to share has dramatically increased – thanks to the work of clever innovators.
The sharing economy is an important trend following the invention of the world wide web.
Like web 1.0, the early sharing economy ideas have not unleashed the full potential of the idea. As was web 2.0, the sharing economy (call it 2.0) is an exciting rebirth of this socio-economic trend that plays an increasing role in people’s life and present so many innovation ideas.
Join me for a journey through the exiting examples of the sharing economy 2.0.