I am overstating only slightly when I talk about ten secret types of innovation. Two of them are well known but the other eight are so unknown, you may as well call them secret. When asked for types of innovation most people would come up with “product innovation” and “service innovation.” After that, crickets. That makes the other eight particularly valuable to those who know them […]
21 Easy customer experience innovations
Customer experience is the impact that you make on the customer at any touchpoint with your company. Some assume customer experience can only be delivered through human touchpoints. Not only is this incorrect but given 86% of consumers would pay up to 25% more for a better customer experience, it also misses a great deal of innovation opportunities. Learn how you can innovate customer experience through the non-human touchpoints […]
Apply pay-per-use business models to your industry (before someone else does)
Pay-per-use was the default revenue model in a few industries. But it is spreading to software industries and durable goods, such as cars. The economic benefits pay-per-use offers to consumers will make it a successful business model in most industries. Innovators who understand how to apply pay-per-use business models to their industry can be ahead of their competition […]
First-mover advantage ebook link collection
First-mover advantage ebook link collection
The first-mover advantage and it’s deceitful promises
Coca Cola and Gillette’s first-mover advantage lasted for a century but Apple, Google failed as first-movers (e.g. Google Glass) but won as early-followers (Google e.g. was not the first search engine, Facebook not the first social platform). First-movers can win handsomely and so can second-movers but the playbook is different. Understand where the opportunities lie and how to apply them on your ideas […]
