First-mover advantage ebook link collection
The first-mover advantage and it’s deceitful promises
Coca Cola and Gillette’s first-mover advantage lasted for a century but Apple, Google failed as first-movers (e.g. Google Glass) but won as early-followers (Google e.g. was not the first search engine, Facebook not the first social platform). First-movers can win handsomely and so can second-movers but the playbook is different. Understand where the opportunities lie and how to apply them on your ideas […]
Build switching barriers your customers will love
Switching barriers (aka switching costs) are very powerful in retaining customers. But with 59% of 25-34 year-olds sharing poor customer experiences online the time of punitive switching barriers will come to an end. Learn how rewarding switching barriers can open you many new innovation opportunities while being even more powerful […]
Nespresso’s secret was innovating customer relationships (not locking them in)
Nespresso’s success is generally attributed to the installed based business model. Buyers of Nespresso coffee machines are locked into their expensive coffee pods. Yes, this is true. But looking at their history suggests there is an often missed element that explains their success much better and integrates many of their other innovations into it, such as the Nespresso stores […]
- « Previous Page
- 1
- …
- 9
- 10
- 11