Switching barriers (aka switching costs) are very powerful in retaining customers. But with 59% of 25-34 year-olds sharing poor customer experiences online the time of punitive switching barriers will come to an end. Learn how rewarding switching barriers can open you many new innovation opportunities while being even more powerful […]
Nespresso’s secret was innovating customer relationships (not locking them in)
Nespresso’s success is generally attributed to the installed based business model. Buyers of Nespresso coffee machines are locked into their expensive coffee pods. Yes, this is true. But looking at their history suggests there is an often missed element that explains their success much better and integrates many of their other innovations into it, such as the Nespresso stores […]
- « Previous Page
- 1
- …
- 9
- 10
- 11
