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September 30, 2016

First-mover advantage ebook link collection

First-mover advantage ebook link collection

First-mover advantage ebook link collection

Article by Dr Murat Uenlue / Fist-mover advantage

September 9, 2016

The first-mover advantage and it’s deceitful promises

The first-mover advantage and it’s deceitful promises

Coca Cola and Gillette’s first-mover advantage lasted for a century but Apple, Google failed as first-movers (e.g. Google Glass) but won as early-followers (Google e.g. was not the first search engine, Facebook not the first social platform). First-movers can win handsomely and so can second-movers but the playbook is different. Understand where the opportunities lie and how to apply them on your ideas […]

Article by Dr Murat Uenlue / Innovation tactics / Early-mover, First-mover advantage, Late-entrant, Second-mover advantage

September 9, 2016

Build switching barriers your customers will love

Build switching barriers your customers will love

Switching barriers (aka switching costs) are very powerful in retaining customers. But with 59% of 25-34 year-olds sharing poor customer experiences online the time of punitive switching barriers will come to an end. Learn how rewarding switching barriers can open you many new innovation opportunities while being even more powerful […]

Article by Dr Murat Uenlue / Innovation tactics / Switch costs, Switching barriers

September 9, 2016

Nespresso’s secret was innovating customer relationships (not locking them in)

Nespresso’s secret was innovating customer relationships (not locking them in)

Nespresso’s success is generally attributed to the installed based business model. Buyers of Nespresso coffee machines are locked into their expensive coffee pods. Yes, this is true. But looking at their history suggests there is an often missed element that explains their success much better and integrates many of their other innovations into it, such as the Nespresso stores […]

Article by Dr Murat Uenlue / Innovation tactics / Customer experience, Customer loyalty, Customer relationships, Customer service, Install based model, Sales channel

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I write for eager learners about innovation from a business management perspective. My aim is to offer in-depth knowledge that will help you add value to your company and develop innovation ideas that you can be proud of. Our readers are business management students, MBA holders and start-up founders

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  1. Uber Business Model Canvas (ranking #1 on Google across many search terms)
  2. Airbnb Business Model Canvas (ranking #1 on Google across many search terms)
  3. The Airbnb strategy activity map
  4. Uber Five Forces Analysis 
  5. The Complete Guide to the Platform Business Model

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Airbnb & Uber Business Model Canvasses and Ebooks

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Airbnb Activity Map & Uber Five Forces Analysis



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Amazon Business Model

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Download the ultimate overview of Amazon’s business models in pdf: Some 75 pages formatted for easy readability and printability. You will get an email notification of new articles (roughly once a month, no spam ever, plus unsubscribe anytime).

It is packed with valuable innovation knowledge that can help you to develop innovation ideas you can be proud of.

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About me

Murat Uenlue, PhD, Program Management Professional (PgMP), Project Management Professional (PMP). Currently program managing the most significant strategic innovation project for our company >$1 billion total value.

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Here are more downloads for you based on articles that rank #1 on Google (e.g. "TripAdvisor business model" and many more):

  1. TripAdvisor Business Model Canvas
  2. Expedia Business Model Canvas
  3. Booking.com Business Model Canvas
  4. Value Chain TripAdvisor & Booking.com

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Platform Business Model

One of the biggest innovation opportunities right now is the revolutionary platform business model (click here for an overview) that fuels Uber, Airbnb, Facebook, Google, ... a great opportunity for start-ups and established companies.

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