Airbnb is a fascinating company. It is valued at $31b as of mid-2017 (pre-IPO). It has managed to exceed the market capitalisation of Hilton and Hyatt combined in less than 10 years since its start-up. They are serving over 3 million listings in more than 65,000 cities in over 190 countries and 200,000,000 guests to date. Today, we are going to have an in-depth look at Airbnb’s business model using the Business Model Canvas tool.
Platform business model: the most revolutionary innovation idea right now
The platform business model must be considered the most important and revolutionary business model of the last decade or two. Google, Facebook, Alibaba, Uber, Airbnb, Paypal and many other of the most successful startups are built on this business model. But it is not only an opportunity for the high-flying IT companies.
From an incumbent perspective, it is worrisome that Uber did not get invented by the taxi industry. Nor did Airbnb get invented by the otherwise innovative hotel industry. This is equally encouraging for young companies as it is concerning for incumbents. But both have it in their own hands.
Gain the knowledge you need to understand how this business model works and develop your own ideas.
If you prefer to get started with the fundamentals, read the Platform Business Model articles 1-6 or just jump into the complete guide (click here) which is a summary.
If you prefer to get started with in-depth examples, start with the Uber Business Model Canvas (click here) or the Airbnb Business Model Canvas (click here).
The Platform Business Model is fuelling the most envied start-ups and most valuable publicly listed companies. Google, Facebook, Uber, Airbnb, Alibaba make most of their revenues from this business model. Today, I am showing it fits in the extremely popular innovation tool, the Business Model Canvas.
Learn about the 12 elements of the platform business model that fuels the most envied companies of the last decade: Airbnb, Google, Facebook, YouTube, eBay, Uber, Alibaba, Yelp … and develop innovation ideas you can be proud of
The platform business model is undoubtedly the most important and revolutionary business model of the last decade or two. Google, Facebook, Alibaba, Uber, Airbnb, Paypal and many other of the most successful startups are built on it.
In the last articles, I have already covered the platform business model in depth. Today, we are going to have a look systematically how to get started on a platform business. You can use this to get your owns innovation ideas started. I am showing you 5 strategies to get started based on three of the most authoritative books on platform businesses.
Google, Facebook, Alibaba, Uber, Airbnb, YouTube, Snapchat some of the most envied companies has made the platform business model the holy grail of business models.
But it was not easy for them to get there. All of these businesses had a hard time in the beginning. And one of the biggest challenges was to get to critical mass. It is one of the most fundamental moments in the lifecycle of a platform business. And we are going to give you 8 tactics and many examples how to get there … learn more now!