“All too often, the managers of a firm holding an IP right assume that the best way of using it is to suppress competition—in other words, to prevent potential rivals from offering customers an identical or similar product or service. … Although this is indeed a potential strategy, it is by no means the only option available. In fact, in our experience many managers overestimate the desirability of this option.” William Fisher, Professor of intellectual property law. Learn how the right strategic choice can amplify the power of your innovation IP
Many innovators believe implicitly that they will always reap the rewards of their innovation ideas and the associated intellectual property (IP). But just because you are the inventor, this does not mean others will let you take the profits of your work easily. Competitors, suppliers and the customers will all try to get a share of the enabled benefits. Learn the fundamentals of IP management to make the right strategic decisions and reap the benefits of you innovation and intellectual property (IP).
In the early 90s Apple was struggling. They were working on a personal digital assistant (PDA) called Newton of which many design features have been reused in the iPhone 1G almost 15 years later. During Newton’s development Apple decided to outsource the development of Newton’s microprocessor. But they took a very different approach than most companies would have done. And this has lead to some unpredictable successes …
Microsoft, Qualcomm and many other blue chips generate massive revenues by licensing out their IP (such as patents). In other cases they use their IP to achieve vast strategic objectives. Microsoft has used it (in part) to expanding their installed base onto the Android platform – a major strategic achievement. Learn how you can use the licensing business model to get higher returns on your R&D investment and achieve valuable strategic goals.
There are hundreds of tips on how to improve customer service but most of them work inconsistently and rarely sustain. The organisation often falls back into old habits after a short-lived improvement. Use these four questions to transform your customer service improvement idea into a sustainable innovation initiative […]