[Presentation] here is a presentation that will summarise your strategic options for your innovation idea & intellectual property (IP)
Android is on 1.3 billion smartphones and that before Google (Android owner) had produced any phone themselves. Behind the curtain lies the probably best IP management strategy of the past decade… learn from Google’s mastery
“All too often, the managers of a firm holding an IP right assume that the best way of using it is to suppress competition—in other words, to prevent potential rivals from offering customers an identical or similar product or service. … Although this is indeed a potential strategy, it is by no means the only option available. In fact, in our experience many managers overestimate the desirability of this option.” William Fisher, Professor of intellectual property law. Learn how the right strategic choice can amplify the power of your innovation IP
Many innovators believe implicitly that they will always reap the rewards of their innovation ideas and the associated intellectual property (IP). But just because you are the inventor, this does not mean others will let you take the profits of your work easily. Competitors, suppliers and the customers will all try to get a share of the enabled benefits. Learn the fundamentals of IP management to make the right strategic decisions and reap the benefits of you innovation and intellectual property (IP).