What are your innovation goals for 2017? Some ideas & inspiration for you: the mission statements of the largest publicly listed companies
Archives for December 2016
The subscription business model has entered many industries. Amazon is offering almost all their product types in this business model already and they are getting massively good at it. Learn how to make this business model work, because if it has not already entered your industry it will do so very soon …
The subscription business model has long existed for magazines and newspapers. But in recent years it has found its way into many industries. It has become the dominant business model in some of them. It has its merits in replacing ownership with access in some cases. In other cases it offers convenience. And yet in other cases it provides a membership proposition instead of a one-time transaction.
Understand the opportunities for your business.
“All too often, the managers of a firm holding an IP right assume that the best way of using it is to suppress competition—in other words, to prevent potential rivals from offering customers an identical or similar product or service. … Although this is indeed a potential strategy, it is by no means the only option available. In fact, in our experience many managers overestimate the desirability of this option.” William Fisher, Professor of intellectual property law. Learn how the right strategic choice can amplify the power of your innovation IP
Many innovators believe implicitly that they will always reap the rewards of their innovation ideas and the associated intellectual property (IP). But just because you are the inventor, this does not mean others will let you take the profits of your work easily. Competitors, suppliers and the customers will all try to get a share of the enabled benefits. Learn the fundamentals of IP management to make the right strategic decisions and reap the benefits of you innovation and intellectual property (IP).