In the early 90s Apple was struggling. They were working on a personal digital assistant (PDA) called Newton of which many design features have been reused in the iPhone 1G almost 15 years later. During Newton’s development Apple decided to outsource the development of Newton’s microprocessor. But they took a very different approach than most companies would have done. And this has lead to some unpredictable successes …
Archives for November 2016
Microsoft, Qualcomm and many other blue chips generate massive revenues by licensing out their IP (such as patents). In other cases they use their IP to achieve vast strategic objectives. Microsoft has used it (in part) to expanding their installed base onto the Android platform – a major strategic achievement. Learn how you can use the licensing business model to get higher returns on your R&D investment and achieve valuable strategic goals.
There are hundreds of tips on how to improve customer service but most of them work inconsistently and rarely sustain. The organisation often falls back into old habits after a short-lived improvement. Use these four questions to transform your customer service improvement idea into a sustainable innovation initiative […]