Google, Facebook, Alibaba, Uber, Airbnb, YouTube, Snapchat some of the most envied companies has made the platform business model the holy grail of business models.
But it was not easy for them to get there. All of these businesses had a hard time in the beginning. And one of the biggest challenges was to get to critical mass. It is one of the most fundamental moments in the lifecycle of a platform business. And we are going to give you 8 tactics and many examples how to get there … learn more now!