Airbnb and Uber are the two most prominent examples of how to apply the platform business model to the sharing economy. But there are countless other sharing economy platform businesses as you have seen last time in the explanation of types and examples.
One of the early thought leaders, Rachael Botsman, defines the sharing economy as “an economic model based on sharing underutilised assets from spaces to skills to stuff for monetary or non-monetary benefits. It is currently largely talked about in relation to P2P [peer-to-peer] marketplaces but equal opportunity lies in the B2C [business-to-consumer] models.”
The sharing economy is one of the most significant socio-economic trends of the last decade. And it is in the early days still. For innovators, this is yet undiscovered land with countless ideas and opportunities to be discovered.
But how do we innovate within a large trend? One of the most important aspects is to understand which business models are suitable to bring the strength of the trend to light.
And that’s exactly what we are going to look at today: How the Platform Business Model fuels the Sharing Economy!